A business proposal is a written document which is sent to prospective clients to obtain a specific job. While a business may be solicited or unsolicited, it is an imperative part of launching a business. While a client may, in the course of a business discussion, ask to send across a business proposal describing the scope and prospect of the business in detail, business owners may also send across a RFP or request for proposal. This document is tantamount to a business proposal and may contain clauses describing services that will be provided, necessary qualifications and conditions, and deadline for completion.
Business proposals are different from estimates. But in case of small businesses an estimate serves the purpose of a business proposal. The most essential quality of a business proposal is its specific and precise nature. Most business proposals have two parts:
- A cover letter providing the essence of the proposal in brief highlights of the bidder’s qualifications, the price and details of the order.
- A proposal document with parts like
- Title page which includes the name of the business and its owner, the person to whom the business proposal has been sent and the date of submission.
- A table of contents detailing the different heads of the proposal such as Transportation Services, Logistics, Food Services, Finance and others.
- Executive summary to encapsulate the essence of the project.
- Approach and Methodology. The last section of the business proposal provides level of details which should provide most required details to the client.
While the above may sound a tad confusing to read and recall at a glance, the availability of detailed business proposal formats online is a boon to business owners as they don’t have to worry about what to include in business proposals.