Advertiser Agreement
Advertisement Agreement
_______________, referred to as STATION, and _______________, referred to as ADVERTISER, agree:
ADVERTISER shall purchase from STATION advertising in a total amount of $______ (_________ & ___ /100 dollars) to be utilized as provided in the attached schedule.
STATION agrees that it will accept as payment in full, provision of the following goods and services by ADVERTISER to STATION:
__________________________________________________________________ADVERTISER shall provide copy for all advertisements a minimum of 3 business days before each scheduled start. STATION shall have the right to reject copy or finished broadcasts.
ADVERTISER will indemnify and hold station harmless from claims of defamation or other advertising injury related to its commercial.
As to all goods or services delivered to STATION shall be of an equivalent quality and value as those provided to other customers. STATION may assign the goods or services to be received to others.
This agreement is non-cancelable by ADVERTISER. In the event that advertiser fails to deliver the products timely as provided, ADVERTISER shall be liable to STATION for the cost of cover and consequential damages, if any, caused by the failure to deliver.
Dated: ______________________
___________________________________________
_______________ by an authorized official
___________________________________________
_______________ by an authorized officialAdvertisement Agreement
Review ListThis review list is provided to inform you about this document in question and assist you in its preparation. This Advertising Agreement can be adapted to many different purchases of media. It provides the basic format to do so.
1. Make multiple copies. Give one to the advertiser; keep one in the related file; and keep one in your corporate files.
Frequently Asked Questions
What is an Advertiser Agreement?
An Advertiser Agreement is a contract between a station and an advertiser in which the advertiser purchases advertising and agrees to provide goods or services as payment. The agreement outlines the total amount, schedule, and terms such as copy submission and indemnification. It is a binding contract that is non-cancelable by the advertiser.
How is payment made under an Advertiser Agreement?
Under this agreement, the advertiser purchases advertising in a total amount specified in dollars, but payment is made by providing goods and services to the station. The station accepts these goods and services as payment in full. The specific goods and services are to be listed in the agreement.
When must the advertiser provide advertising copy?
The advertiser must provide copy for all advertisements a minimum of 3 business days before each scheduled start. This ensures the station has sufficient time to review and prepare the advertisements. Failure to provide timely copy may result in scheduling issues.
Can the station reject advertising copy?
Yes, the station has the right to reject copy or finished broadcasts. This allows the station to maintain control over the content it airs. The agreement does not specify the reasons for rejection, but it is a right granted to the station.
What is the advertiser's indemnification obligation?
The advertiser will indemnify and hold the station harmless from claims of defamation or other advertising injury related to its commercial. This means the advertiser is responsible for any legal claims arising from the content of its advertisements. The station is protected from liability in such cases.
What quality standards apply to goods or services provided as payment?
All goods or services delivered to the station must be of equivalent quality and value as those provided to other customers. This ensures the station receives fair value for the advertising. The agreement does not specify how quality is determined, but it implies a comparison to the advertiser's standard offerings.
Can the station assign the goods or services to be received?
Yes, the station may assign the goods or services to be received to others. This means the station can transfer its right to receive the goods or services to a third party. The agreement does not require the advertiser's consent for such assignment.
Is the Advertiser Agreement cancelable by the advertiser?
No, this agreement is non-cancelable by the advertiser. Once signed, the advertiser is bound to the terms and cannot cancel without potential liability. The agreement does not provide an option for the advertiser to terminate.
What happens if the advertiser fails to deliver the products timely?
If the advertiser fails to deliver the products timely as provided, the advertiser shall be liable to the station for the cost of cover and consequential damages. This means the advertiser must compensate the station for any additional costs incurred to obtain substitute goods or services, as well as for other damages resulting from the delay. The agreement does not specify a time frame for delivery, but it refers to a schedule.
What is the total amount of advertising to be purchased?
The total amount of advertising to be purchased is specified in the agreement as a dollar amount, written in both numbers and words. This amount is to be utilized as provided in the attached schedule. The agreement does not specify the duration or placement of the advertising beyond the schedule.
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